We’re going to start by retiring the old name for good. When your name can also be used as a verb that means driving a hook through your head, it’s time for a serious image makeover. And who could possibly want to put a hook through a sea kitten?

PETA is trying rebrand fish as “sea kittens” via kottke. Clearly Sockington does:

IF FISH ARE SEA KITTENS then I am a FUR SHARK